Online marketing companies are constantly updating their strategies to keep up with changing trends in the digital world. Because of the fast pace of the internet, some solutions may become less effective from year to year. However, some strategies are strong enough to withstand the test of time. Here are three digital marketing solutions that are still relevant for app marketing in 2021.
Web Marketing Through SEM
Search engine marketing, often referred to as SEM, is an incredibly effective digital marketing strategy. Search engine marketing is the act of using paid strategies to have your product receive more visibility and rank higher on search engine results pages. If you are spending money to display advertising, you will want to employ the use of SEM in order to optimize your ads and get the best value for your money.
One essential component of SEM strategy is keyword research. Google helps bolster digital marketing through its keyword research resource in Google Ads. Through the keyword planner, you can discover new keywords related to your product or service, view insights on those keywords, get bid estimates, and make a plan for your campaign. Keyword research actually falls under a category which is technically different from, but crucial to a successful SEM strategy – SEO.
SEO-Optimizing Your Digital Marketing Campaign
Search engine optimization, or SEO, is the process of organically increasing a product’s visibility and ranking on search engines. SEO involves many components including:
- Integrating useful keywords naturally into titles, tags, meta descriptions, and alt text
- Quality copy and app descriptions that use relevant keywords and phrases
- Thoughtfully formatted page URLs
- Optimized page load speed
Many online marketing companies will agree that SEO is an extremely important part of a digital marketing campaign. On-page SEO is the practice of optimizing the content that people see through the methods listed above. Off-page SEO, also known as backlinking, is the process of using methods such as social sharing and linking back to your content in order to further its reach. With these components, your SEO-optimization will play a huge role in the success of your campaign and therefore your app.
Social Media Marketing
One of the largest differences between traditional marketing and digital marketing is the ability to take advantage of social media in your campaign. Through social media sites, you can and should begin promoting your app even before it launches. This will help you to build community and momentum around your product so that its launch is an anticipated event.
A great strategy when it comes to marketing through social media is the use of sponsored ads because they are strong drivers of mobile app downloads. Each major social media platform has its own advertising option with different advantages. Facebook allows you to target your demographic very specifically in order to help your promotion reach the right audience. Instagram has options for a variety of interactive visual posts that will help to drive engagement. You can evaluate which platforms are suitable for you based on your target audience.
An influencer could be the hidden social media expert that you need to connect your app to an already receptive audience. A substantial amount of social media users make purchases based on influencer recommendations which means that working with one could give your app downloads a big boost. You may be interested in partnering with micro influencers to market your app. Micro influencers normally have between 1,000 and 100,000 followers and because of the size of their fanbase, they tend to have a strong relationship with their followers and have a lot of influential power with them.